Thursday, March 26, 2009

Inflated Expectations for the Fulfillment of Typography's Destiny in Contemporary China

We consider the destiny of Chinese typography and design in the sense that Chinese writing hovers between the abstract and the concrete. Unlike Western alphabets the Chinese characters have yet to be totally divorced from their hieroglyphic heritage, and in this way their union in contemporary design with photographic images represents at once this evolutionary ascent and melds them together in the formation of a singular aesthetic object. This destiny, then, is never completely attainable but stands as a goal to be sought after-- it is the ideal fusion of the ancient and modern in pursuit of the universal.

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