Thursday, March 26, 2009

China’s Art Market: Cold or Maybe Hibernating?

March 11, 2009
China's Art Market: Cold or Maybe Hibernating?

BEIJING — A new studio designed by Zeng Fanzhi is a vivid testament
to the riches reaped by China's hottest contemporary artists.

The high-ceilinged 2,200-square-foot space is adorned with European
and Chinese antiques, museum-quality floors, a small gym and a
traditional landscape garden that Mr. Zeng said contains authentic
Ming and Qing dynasty relics. Hanging on the walls are his massive
canvases, which not so long ago could easily fetch $1 million apiece.

But just as he and dozens of other artists in Beijing and Shanghai
put the finishing touches on lavish studios that proclaim their
success, the market for Chinese contemporary art has entered a
downward spiral.

A global financial crisis has wiped out vast amounts of personal
wealth, prompting a plunge in art prices. Suddenly bereft of
visitors, galleries are laying off staff members, and the collectors
who patronized them now worry that their art investments may prove a
colossal folly.

"It's been a long, cold winter," said Zoe Butt, director of
international programs at Long March Space, which is closing two of
its three Beijing galleries. "The era of Chinese contemporary art
commanding such high prices is over."

Auctions, perhaps the most popular barometer of the recent craze for
Chinese contemporary art, have also been hard hit. Sotheby's autumn
auction of Chinese contemporary art in October was dismal by
comparison with the October 2007 result, with some works going unsold.

Experts say the contracting market is also putting the squeeze on
major collectors, many of whom had been hoping to unload high-priced
works in 2009.

Globally, the recent rise in Chinese artists' fortunes was
unparalleled. Only one Chinese artist — Zao Wouki, a traditional
painter who lives in France — ranked among the Top 10 best-selling
living artists in 2004, according to, which tracks
auction sales. (He ranked ninth.) But by 2007, 5 of the 10 best-
selling living artists at auction were Chinese-born, led by Zhang
Xiaogang, who trailed only Gerhard Richter and Damien Hirst. That
year, Mr. Zhang's auction sales totaled $56 million, according to

Many collectors were seduced by the numbers. "For people who got into
the market three years ago, I feel sorry for them," said Fabien
Fryns, who runs F2 Gallery in Beijing.

Artists who have benefited most from this country's rising profile as
an arts center are still living in luxury residences and driving BMWs
and Mercedes-Benzes. But recently, they've been getting fewer visitors.

"Before, every day visitors would come and knock on the door, and I
had to spend the morning taking them around," Mr. Zeng said, sitting
on a leather sofa in his studio. "Now it's about half as much."

He seems somewhat relieved, however. And experts say the market drop
may be salubrious in some ways for Chinese art. Soaring prices had
created a circuslike atmosphere, with some artists turning their
studios into assembly lines that mass-produced their most popular works.

"The market zooming up made a lot of people blind and deaf," said
Jérôme Sans, director of the Ullens Center for Contemporary Art in
Beijing. "Now, we can have production of the mind, not just the
product. No more of this making fast money."

A crucial test looms for the small number of international galleries
that opened here in recent years in the hope of cashing in on the
excitement while also developing long-term projects with Chinese

PaceWildenstein of New York, which now represents Zhang Xiaogang and
Zhang Huan, two of the country's most respected artists, signed a 10-
year lease last year and is preparing to open a 20,000-square-foot
gallery in the 798 Arts District in Beijing.

"I don't worry about the downturn too much," said Leng Lin, the
director of the gallery. "This is a long-term project. In the future,
the market will recover."

Acquavella Galleries of New York has also invested in China, agreeing
to represent Mr. Zeng, whose crisp, dark portraits of life and nature
are popular among European collectors.

And then there are Guy and Myriam Ullens, the Belgian
multimillionaires who founded the sprawling Ullens Contemporary Art
Center in 2007 after amassing one of the biggest collections of
Chinese contemporary art more than a decade ago.

Their foundation has recently been shopping that collection, which
includes about 1,500 works and is now in Switzerland, to Chinese
buyers. But selling a collection that large, possibly as part of a
package deal that would include the center they founded in Beijing,
may be a challenge.

Mr. Sans, director of the center, insists that the buyer must be from

"We're trying to find partners," he said. "We want all the works to
stay together and to be controlled by Chinese."

Charles Saatchi, the legendary London-based dealer and collector,
also invested heavily in Chinese contemporary art in recent years,
helping to drive up prices.

With collectors hibernating, traffic has slowed in Beijing's 798 Arts
District and Shanghai's M50 Arts District, though some say winter is
usually a slow time anyway. By April, gallery dealers say, the true
extent of the damage may be known.

"Collectors call me, but they're more careful" about spending, said
Cheng Xingdong, who operates a large Beijing gallery. "And because
people stopped buying, you don't know the value of the works."

The best-known artists may be insulated from the effects of the
downturn. Because of their huge exposure in recent years, including
newspaper and magazine profiles, many of them now have international
reputations and collectors who are still eager to support them.

Mr. Zeng, who favors European fashions and Chinese antiques, is one
of those lucky ones. He's preparing for his first solo exhibition in
New York, at the Acquavella Galleries, and another show this spring
at the Suzhou Museum, designed by I. M. Pei.

He said he was even gratified that he did not sell too many of his
paintings over the last few years. If the market were now flooded
with his works, he reasons, their value would be far lower.

Mr. Zeng opened a door to a storage room in the rear of the studio
filled with dozens of works and smiled. "That would have been a

1 comment:

Anonymous said...

ChinaLuxCultureBiz 2009-09-16 02:58
I think the 2008 readjustment of prices for contemporary Chinese art, -- a readjustment that affected all asset classes and not just art -- will, in the medium- to long term, be a good thing, since stronger artists and better art will keep (and grow) their value while poor quality art and uninformed speculators will have no place in the market.

I'm optimistic about contemporary Chinese art's prospects in the medium to long term for a couple of good reasons: 1.) More mainland Chinese collectors are getting involved in the market, and buying at auctions around the world as mainland-based auction houses become stronger. A more powerful collector class in China will not only increase the value of top-quality works and historical artists but will help foster more art education in the country -- a good thing for everyone.

2.) More top museums are building up their collections of contemporary Chinese art. Museums like the Getty and MOMA in America, the Mori Art Museum in Tokyo, and the British Museum in London are increasing their collections of Chinese art, which is one of the top measures of an art form's longevity and historical value. As these permanent collections continue to grow, we'll see contemporary Chinese art remain valuable in a sustainable way -- more resistant to market fluctuations while adding stability to the market.